absolut budapest​

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in collaboration with Absolut Vodka, it was created a marketing proposal which the main concept is to intricate the viewer to look at the advertisement image with another perception: "what you see might not be what you really see, take another look". the whole project was to create a bald visual campaign for Absolut Vodka in Hungary to promote the brand. 

 

the idea behind the image was to create then the shape of a bottle of Absolut Vodka. it was made by a photography technique called "light painting". this image is a photography of a train in Budapest leaving, in long exposure, which means that basically the camera stays still and captures the movement of the moving lights.

one very particular aspect of this image creation is that this moving train movement created then exactly the shape of an Absolut Vodka bottle, and this image was not retouched by any software. It's just a single photograph.